When you have prominent, engaged and passionate executives in your organization, your Employer Brand is on display. People want to be part of a culture with thought leaders and they want to work for organizations with a great reputation.

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• ​Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent

• 79% of job applicants use social media in their job search

• 81% of people say C-Suite thought leadership increased their trust in an organisation

• Customers referred by advocates have a 37% higher retention rate

• Employee advocacy-related leads convert 7x more often than other types of leads

• Messages have 561% greater reach when shared by employees rather than by the brand's official social media channels 

• Posts shared by employees get 800% more engagement compared to posts shared by official brand accounts 

• 76% of individuals say they are more likely to trust content shared by individuals over brands

• 75% of B2B buyers use social media to support buying decisions

• 74% of employees feel they are not up to date on company information and news and 85% of employees said they’re most motivated when management offers regular updates on company news