Employee branding expert discussing the benefits of employee advocacy
Employee Advocacy is Employer Branding in Action

LEADERSHIP ADVOCACY RESULTS IN TALENT SEEING YOU - WHETHER THEY'RE LOOKING FOR A JOB OR NOT

When you have prominent, engaged and passionate executives in your organization, your Employer Brand is on display. People want to be part of a culture with thought leaders and they want to work for organizations with a great reputation.

  • ​Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent

  • 79% of job applicants use social media in their job search

  • 81% of people say C-Suite thought leadership increased their trust in an organisation

  • Customers referred by advocates have a 37% higher retention rate

  • Employee advocacy-related leads convert 7x more often than other types of leads

  • Messages have 561% greater reach when shared by employees rather than by the brand's official social media channels 

  • Posts shared by employees get 800% more engagement compared to posts shared by official brand accounts 

  • 76% of individuals say they are more likely to trust content shared by individuals over brands

  • 75% of B2B buyers use social media to support buying decisions

  • 74% of employees feel they are not up to date on company information and news and 85% of employees said they’re most motivated when management offers regular updates on company news

THE RETURN ON INVESTMENT IS CLEAR 

For small, medium and large businesses, Employer Branding's impact will influence the overall success and growth of your business. Employer branding reduces the cost of hiring and positively impacts your company’s bottom line. 

Reduce company turnover by 20%

Reduce Cost per Hire by 50%

Decrease Time to Hire by X2

Get 50% more qualified applicants

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